The Business of Wine

A successful winery is a network of interrelated business functions that need to work together to profitably produce and sell the finished bottle of wine. Topics focus on the business aspects of this endeavor: what major decisions and tradeoffs need to be made, what key success factors are involved in each area, how long does it take to get to a ‘critical mass’, how much capacity do you need, what levels and types of investment are required, what margins, inventory levels and staffing are needed, and more. The old adage is, “It’s easy to make a million in the wine business if you just start with two million.”  In this course, determine if that old adage is true and how to ensure a successful wine business.